JØRGEN SEVILD

Latest Writing

November 2, 2024

Reviving Digital Product Creation: Supplier-led DPC

In a landscape where Digital Product Creation (DPC) has stalled under brand-centric models, this article makes the case for a bold shift: a supplier-led approach that not only revitalises DPC’s promise but redefines efficiency, sustainability, and collaboration in fashion. Explore how suppliers, with their deep-rooted expertise and end-to-end control, are uniquely positioned to drive DPC forward—bringing faster market response, reduced waste, and enhanced product quality.

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minutes

October 18, 2024

Technology & Innovation

The Rise and Fall of Digital Product Creation (DPC) in Fashion: Lessons for Future Tech Adoption

Why did this once-promising technology loose traction despite its potential to "revolutionise" design, sustainability, and efficiency? Unpacking the challenges that led to DPC's decline, including economic pressures, technological gaps, and the rapid shift towards AI. Through in-depth analysis, the article offers insights into how DPC could resurface as a key tool if integrated with emerging technologies and reimagined for long-term value.

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minutes

October 15, 2024

Technology & Innovation

Defining Digital Product Creation (DPC): The Blueprint for Fashion’s Digital Future

Digital Product Creation (DPC) is transforming the fashion industry—but without a unified definition, its full potential remains untapped. This article breaks down why standardising DPC is crucial, how it streamlines design, boosts creativity, and reduces waste.

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minutes